Wednesday, April 15, 2009

Dr. Scholls: Friend or Foe?

I think my take on Dr. Scholl's is probably a bit different than yours. I see a man with a virtual stronghold on the foot comfort market. Yet no one raises their guns to say, "We're putting you on the chopping block Dr. Scholls! Time to pay the fiddler, foot whore!"
No, no one would do that. Too much to lose, not enough to win. I guess foot comfort is a less explored topic in today's fast-paced world of computers and drinkable yogurt. Not enough of us stop to recognize the small monopolies that exist, such as the one Dr. Scholl's has on the foot comfort market. Can you name another foot insert specialist? No. Because there aren't any.
But I do have to give kudos to Dr. Scholls. You make a helluva insert. I'm gellin' right now. But watch your back. Someone's gunning for you.

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